Coaching and culture matters more at the lower tiers to get to 9 win seasons. Eventually a coach and culture can move a program into the higher tiers. If the rich demi-god (maybe an Emir's son from the Persian Gulf, maybe one of Musk's kids) decides he wants to go to the University of Neverwin and that demi-god decides that Mount Olympus should imbue the program with resource, well the opportunity now is wide open for that to happen. It probably needs to be reigned in to produce a sustainable system. Its broke now though.