I think there is a general consensus that NIL is swampy, but fair way to maybe get some compensation for players. Its not quite as bad as gamblers and touts being given free run of the campuses. Its not quite the serfdom of the past.
There are thoughts out there that Michigan isn't competing like it should in this arena. So according to this piece in the hometown paper, the largest alumni group in the World(tm) is taking action. Including some very recent athletes including Jake Butt, Jared Wangler and former hockey player Niko Porikos.
https://www.michigandaily.com/sports/football/in-nil-arms-race-michigan-and-its-student-athletes-turn-to-third-party-companies-for-assistance/