He's never been hidden. It has always been obvious. but there is a lot of competition trying to get the attention of the American public. Why is it that I have no clue who Taylor Swift or Kanye West are, but it seems the whole country knows everything about them? It is because I don't give a **** about them and they are not part of the media which I consume. It's the same thing with people not knowing about Trump. There is so much media and social media that people can carve out what they pay attention to and ignore everything else. There are millions of people who simply don't see Trump as the psychopath that he is, because the media that they consume do not portray him that way. In fact, there is very little of that kind of portrayal in the media, because they need him and want him to win.