First off, it is simply a conflict of interest. It's a conflict that he is an owner and he gets to call games as an announcer. He gets to be privy to some level of pregame planning of a team's strategy and play calling (even if he doesn't fully participate in the usual announcer pregame prep with participating teams). Second off, Brady comes from an organization with a clear and blatant history of cheating and bending the rules. Spying on other teams practices, deflating footballs specifically to assist Brady and be to his preferences, falsified injury report allegations, screwing with opposing teams coaches headsets, having a staffer in the press box taking photos during the Bengals-Browns game. If Brady came from any other organization, it might not be as big a deal. But coming from New England, with their history, makes me at least, a little more suspect.