Pretty standard to build an emergency fund, invest in your 401K only enough to hit the employer match, then start paying off high interest debt, then go as hard as you can on your Roth.
401K's are not that hot. Normally they have higher fees than IRA's. You also have a lot more choices of what to invest in with an IRA.
Another big benefit for someone just starting out or rebuilding. You can pull your Roth contributions out at anytime without a penalty or paying taxes. You only pay taxes on the gains. Sort of acts like a second emergency fund.