The thing I don't get is how the people running the programs in college football resolve the basic contradiction. If you have go out and raise a ton of outside money to be competitive, what makes anyone think the enterprise is ever going to be profitable for the institution? They are all in an arms race where the income never catches up to the outgo.
The only answer I've come up with is that the schools are being had. They are spending their own, their alum's and their student's money plus everyone else's they can fund raise from so that a bunch of other people - athletes (to whom the designation 'student' has never applied less), media, PE guys, coaches, can get rich.
OK - I know it's not happening but I've never wished more my school would wake up and get off the treadmill that's only benefiting all the leeches out there.