To me, the issue is not the analytics, it failing to use intelligence when applying them. Knowing baseline probabilities of various outcomes to increasingly fine grain and to be able to drill into data to find specific scenarios is a necessity to make intelligent decisions, but it's never enough by itself to get past average outcomes - every event in the real world is a singularity that is going to have its own unique features. When you have the insight to analyze those features and add that to what baseline probabilities tell you, then you get to winning outcomes.