Seeking moral clarity or consistency from any profit based organization is an exercise in futility. Such is the nature of activity in the pursuit of profit. That shouldn't be taken so much as a bad thing as just a recognition of reality. You don't get maple syrup from an orange, you don't bother listening to anything a corporation says about its "beliefs" or "ethics" because it can't possibly have any. By definition, everything a corporation does is transactional. Whatever they tell their employees (or any other segment of the public) does not flow from "belief", it flows from marketing to those employees in the pursuit of a workforce to produce profit and will be non-operative as soon as it's seen as an impediment to profit. That's just the way it is.
Anyone who goes to work for a corporation expecting more is as logically impaired as a Supreme Court justice that voted for Citizen's United. 😉