There is something to just running on a 'trust me' campaign *if* you think your candidate can connect at that level. If you can persuade the electorate you care about them you do not need to be as specific on policy. But it's tricky. I did not agree with R Reagan's politics on almost any issue, but I still trusted his instincts on the international stage and even domestically to do what needed to be done when it had to be. As an example, in spite of his tax-cutting mantra, Reagan did start raising taxes when he saw how badly the deficit had ballooned under his original program. And he made mid-course corrections on some environmental issues once the facts got through to him. So I still 'trusted' him in a way I didn't trust Carter, whose heart I knew was always in the right place but whose policies were mostly feckless or ill-conceived and who was often too captive to his beltway consultants in ways that were not authentic to who he was. Reagan absolutely did start a movement in the wrong direction on economics in the US - but the difference was that Reagan believed conservative policies could help the poor and if he had lived long enough to see they didn't, I think he would have changed course again, as he did to become a Republican in the 1st place. He was not like this generation that just wants to punish people for the circumstance of their birth. That's why people voted for him then, when today we look back and say they were voting against their own interests.