Looking at those they also have pretty bad lawyers and marketing people, because if you hold a trademark, the quickest way to lose it is to talk about your own product incorrectly. So for instance, if the NCAA is going to avoid losing the right to the trademark "NCAA Basketball", then every time they referred to it in their own literature, they need to say, "NCAA Basketball brand Naismith game competition" or some such. (see - already impossible). IOW, if you don't use your own trademark to properly refer to your own product as a particular case of a generic thing, you lose it. If you look at Dupont literature about Teflon - it always says "Teflon brand non-stick coating" etc.
As one of our alums would say - loonspuderry.