Again, let's go back to 2016. We realize that a majority of America, not just backwoods ignoramuses, maybe dose on 5 minutes of current events a day, right? "Basket of Deplorables" backfired because it was able to be cast as a broad insult toward people who don't have time in their lives for political nuance. Just that picture alone of an angry President with an ominous backdrop is enough to give political fuel to that class of person. That class of person isn't MAGA: they just have a busy job, families, and don't want to be dragged into this morasse.