A little bit before my time, but the first person to open the Twin Falls, Idaho Coca-Cola distributorship was one of Cobb’s sons. Twin Falls is famous for being the place where Evel Knievel tried to jump the Snake River Canyon. I didn’t see that either, but I didn’t care to travel from Lafayette, Indiana to see it. I struck up a conversation with a former Idaho state trooper at a Holiday Inn Express once and he was on the policing detail at the Snake River Canyon event, and he said it was the worst day of his life.